05 / SELECTED PROJECT
HaSalon
Identity, print, and campaign design for HaSalon by Eyal Shani.
- My contribution
- Brand identity · Print design · Campaign design
- Discipline
- Brand identity · Print design
- Context
- Hospitality
My work for HaSalon spans visual identity, menus, printed materials, and campaign applications. A restrained wordmark creates continuity across the work, while ingredient illustration and food photography introduce the restaurant’s more expressive character.
Project scope
- Wordmark and printed identity
- Menu design and ingredient illustration
- Digital and advertising applications
01 / HaSalon
Identity and printed materials
The wordmark establishes a consistent signature across menus, business cards, and other printed materials. On the menus, ingredient illustrations add character within a clear typographic structure.
02 / HaSalon
Campaign design
The campaign work moves between graphic ingredient illustration and food photography. Consistent typography connects the different approaches across posters, outdoor advertising, and opening announcements.
03 / HaSalon
Digital applications
The digital layouts combine restaurant storytelling and photography within the same typographic language, adapting the identity to desktop and mobile.
