INDEPENDENT DESIGNER & ART DIRECTOR · NEW YORK
Brands with character.From identity to space.
I develop visual identities for hospitality and lifestyle brands, connecting typography and illustration with the places, objects, and experiences people encounter.
Explore selected work ↓Independent practice since 2010
Case studies
01—03
Miznon
Brand identity · Environmental design
Visual identity and environmental graphics across US restaurants, packaging, merchandise, and campaigns.
Creamline
Brand identity · Environmental design
A complete brand language across menus, hand-painted signage, murals, and the Chelsea Market space.
Sachi Ramen & Sushi
Brand identity · Illustration · Packaging
An illustrated identity with a coordinated system of takeaway packaging, menus, and signage.
Selected work
10 projects- ShmonéBrand identity · Print · Web
- HaSalonBrand identity · Illustration · Campaigns · Web
- MalkaBrand identity · Print · Web
- Brasserie 22Brand identity · Packaging · Tableware
- Port Sa’idSignage · Illustration · Print
- DvoraBrand identity · Illustration · Print
- Naked TomatoBrand identity · Wall illustration · Campaign
- Pizzeria BarBrand identity · Packaging
- Café PetitBrand identity · Signage · Tableware
- LilienblumBrand identity · Print · Signage
Studio work
Own practice
Approach
FROM THE IDEA TO THE FINISHED WORKFind the character.
I work directly with owners to understand the place they want to create. That conversation sets the direction for a visual identity with a point of view of its own.
Build the language.
Type, illustration, color, and materials work together. The same thinking connects a menu in your hands, a sign across the street, and a wall that defines the room.
Carry it through.
Art direction continues into production. I work with fabricators, printers, and on-site teams on the details that give an idea its physical form, with hands-on making where the project calls for it.
THE PERSON BEHIND THE WORK
A designer’s eye.
An artist’s hand.
I’m Guy Mizrachy, a New York-based designer and art director originally from Jerusalem. Since 2010, my independent practice has connected brand identity, illustration, and environmental design.
I work directly with owners, from the first visual direction through to the details of print, packaging, and space. My experience brings together design development, hands-on making, and collaboration with suppliers, fabricators, and construction teams.
Alongside my design practice, I run Mekomi, creating bespoke artworks that trace the relationships between cities, personal histories, and place.