Chelsea Market, New York City; Farm-to-Table Burger & Shake Concept

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I led the full rebrand, developing the core identity (logo, typography, and color palette), then executed the complete environmental design. This meant designing and installing large-scale wall murals, executing all the bespoke, hand-painted signage and the main menu boards, plus all the separate graphic menu design assets. The final product is a completely unified brand across all touchpoints - from the graphics to the physical interior - creating a high-impact, immersive dining experience.